It is a lot better for the owner to have technical knowledge business online to put a site to suit the business. The pros are economy, full control over the site and a sense of pride for achieving it. The cons for not having the knowledge are the inability to develop all the necessary components of the site. The lack of knowledge to write effective web copy deprives business prospects and to optimize search engine placement, accessibility and functionality. After the completion of the design, further scope for business is also curtailed.
Besides, research, development of business and implementation of business website is delayed and eventually they have to hustle through the project or postpone to a later date.
The end-result of lack of expertise are denial of results and costs the owner thousands in money and also time.
When this is entrusted to a friend of the family the cons weigh heavily against the business since they take their own time to do it and the advantages of good copy and functionality are lacking. And there is no marketing of the site after the design.
Templates and template driven site plates are the latest that can be resorted to by downloading a template that will put them online in a matter of minutes. The pros are economy, fast design turn around time, visual appeal, easy for information and to publish.
The cons are lack of uniqueness in the site, the he necessity to provide a sales copy, no optimization for the site and no chance of the targeted customers coming to the site. The end result of template driven site is better due to visual appeal and functionality of the structure.
Relying online directories just allows for listing and it is not comparable with the advantages of whole website.
Freelancers and employees are the in-thing since the fall of the dot.com, as many qualified designers will take up the work within budget. The cons of this method are proportional to their skill and they tend to bide time over the internet and on the phone.
Investing on web designing firm is worth the while as they have the expertise to design, conforming to the business needs and goals. However, the risk lies in getting the quality design firm, with ethics.
The eMarketing firm though most expensive method will bring about effective online presence that gives scope for web development online software application and Internet marketing. The advantages of eMarketing are manifold when compared to the earlier methods.
To conclude it is better to subscribe to the myth. “Build a business website and they will come” to understand how to put business online with no cost is in realizing that the cost which represents the end result is directly proportional to the amount of purchase.
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